The story behind the 2008
FS488 Paint Meter and why it outsells all of our
competitors combined...month after month...after
month. In fact, over 2,060 were sold and
delivered in the first 12 months
Learn
the shocking truth about Paint
Gauges and how they are marketed.
"Who is
FenderSplendor Inc.?"
FenderSplendor, Inc was incorporated in 1995.
FenderSplendor, Inc. served as a direct marketing
company for many years, with clients in a wide range of
industries. Prior to this, I had been a New Car
Dealer (Toyota, Nissan, Chevrolet, Pontiac and Rolls
Royce), Used Car Dealer and Boat Dealer.
In 2002 I got actively involved in the car
business again, and started buying used cars in the
Detroit area. It didn't take long buying in 20 degree
weather with sleet, snow, and ice on the cars to decide
that I needed a Paint Meter.
Up until this time, I laughed at everyone I saw
with a Paint Gauge. I had come up through the 'old
school' and felt like I could spot paintwork on anything.
I quickly realized that missing paintwork in
today's market could be a real disaster--and very
expensive!
All I could find was the big orange
gauge. Then a friend who did business in Europe told
me about a Blue gauge, made in Germany. I found the
US office and bought one of the paint meters. I loved
it. At this time the best deal available was about
$700 for a gauge that would measure steel and
aluminum.
I negotiated a deal to become a distributor,
and then
became the first person in America to openly discount
paint meters. I cut the price as low as I
could possibly live with--$589. We quickly built a
good business, and realized that the market for paint
meters was huge if we could get the price even
lower. FenderSplendor is
the company that brought affordable Paint Meters
to Car Dealers in America. Others sat back and kept
charging obscene prices.
Most of the competitive paint meters were
being sold by distributors, and were still selling for an arm
and a leg. No one wanted to cut the
price.
After 2-3 years in the business and sales of
over 1,000 paint meters we decided to manufacturer our
own meter. We quickly realized that the people in the
gauge business were all engineers and they knew very
little about the car business.
During this period of time I learned all the
'secrets' of the industry, which has only a small
handful of suppliers. The "coating thickness
industry" is basically a "good-old-boys-network," where
no one makes waves and everyone sells at sky-high
prices. The manufacturers enjoy an exceptionally
high profit margin. I also realized that no one in the business had
even the slightest idea of what a car dealer really
needed. None of the existing gauges was
actually designed for car dealers, they were all
originally industrial tools, technically know as a mil
gauge.
The birth of
the FS 488 Paint Meter.
In early 2005
I began contacting instrument companies around the world.
The two big name gauges were built in Germany and England, so I
looked there. Then I realized that most of the high-end,
hi-tech, electronics were being manufactured in SE Asia. The
iPod® is manufactured in China.
Dell's largest supplier is in Shenzhen China. (As I write
this, the headlines of a recent Automotive News tell how
GM is outsourcing all of its
electronics to China)
CLICK
HERE.
Just Released:
Wall Street Journal March, 23 2007 report on Chinese
high-tech electronics.
CLICK HERE Learn why FenderSplendor is your best
choice.
After months of searching, I located a precision
instrument manufacturer
who was actually already selling paint thickness
gauges. This
meant they had a 10 year track record I could
verify and that they understood the basics of the
business and the technology involved. I arranged to get
several samples sent to me and spent the next month
testing them in the field. I was amazed at the quality and
decided to move forward.
I am a very hands-on person and decided to fly
to Hong Kong late in the summer of 2005 to meet the
owners, engineers and staff. I also wanted to see
their facilities and to look at some of the other
precision instruments they made. There is no substitute
for face to face discussions and hands-on inspections. We
wanted to be sure that you are getting the best possible
Paint Meter when you buy a 2008 FenderSplendor
FS488.
March 1,2006,
we received our first FS 488s. The customer reaction has
been absolutely astonishing. Our
first shipment sold out in three days flat. We have made a
decision to sell the new FS 488 for $389
deliveredfree by 2nd day
UPS.
As we get
into Late Summer of 2008 we have
over 5,012 of the new FS 488s in service.
We hope you agree that this represents the best possible 'deal'
on a Paint Meter. This is why close to 6,000 Car Dealers
have purchased FenderSplendor Paint
Meters.
The 2008 FS
488 with the Ice Blue Lighted Display
sets new sales records every week. In Fact...over 1362 of
the lighted FS 488s have been sold in the first 7 months.
The new lighted display
on the 2008 FS 488 will make sure you never miss paintwork
again. You wouldn't buy a cell phone without a lighted key
pad...why buy a paint meter without a lighted
display?
WHAT IS THE TRUTH ABOUT THE LIGHTED
DISPLAY? CLICK
HERE
FenderSplendor, Inc.
P.O. Box 6277
Gulf Shores, AL 36547